Something that’s so unique about this is Chad’s humility. I’ve worked with other coaching companies that bring a lot of strengths to the table, but this one—by far—feels the most real and authentic. Chad is willing to say, ‘Here’s where I’ve screwed up in the past.’ That’s just refreshing. So many in this space talk about how amazing they are, but we connect with people through their weakness—through the learning and course correction. I connect with that, and I think others do too.